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Com CRU-L, a marca HIBU criou muito mais do que uma coleção. Criou uma comunidade. Podem chamar-lhes básicos sem estação e sem género, mas nós chamamos-lhes as peças que toda a gente quer ter. As peças em que toda a gente quer ser vista porque são cool, inequívocas, fortes. A campanha é só mais uma prova disso: limpa, clara, direta, sem artifícios. Tudo o que queríamos que o mundo fosse agora. Já que não é, pelo menos podemos vestir-nos como se fosse em www.hibu-studio.com.
CAMPANHA
Foto: Miguel Flor
Maquilhagem: Lea Louro
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