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29. June 2020

THE WEDDING BY BÉHEN

-  Moda Portuguesa

THE WEDDING BY BÉHEN

The Wedding is the tale of departure, of the bond that’s broken so that another one can begin. On their backs, the trousseau. The destination of the BÉHEN FW 20/21 collection turned out to be Tomar and a campaign about the wind of flowers, the miracle of roses, the sisterhood of strength. Their heads carry the trays and the weight of the world, their hairs are braided with the tenderness of a woman's hands, age doesn’t matter in communion. Here, tradition is written once more.

ABOUT BÉHEN
Based in sunny Portugal but firstly imagined in India, BÉHEN believes in fashion being waistless and in one-off clothes made of antique textiles or textiles weaved with the magic of time in faraway lands. A brand born to be a storyteller, it tells the tales of women singing in hindi and dancing under Rajasthan’s sun. Women who step on the Portuguese sidewalk with ‘saudade’ on their chest. Women who saw the sunrise in Syria but don’t close their eyes to darkness. Women who want to change the world. Clothes ethically made by women communities around the world supporting Syrian boy’s and girl’s education.

CAMPAIGN
Photo: Frederico OM assisted by Carolina Paulino
Styling: Duarte Figueiredo
Model: Maura Soares (Just)