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12. March 2019

SUPERGA PROVIDE THE SHOES FOR MODALISBOA’S STAFF

-  ModaLisboa Insight FW 19/20

SUPERGA PROVIDE THE SHOES FOR MODALISBOA’S STAFF

MODALISBOA had the support of SUPERGA to provide the shoes for the staff of this edition.

SUPERGA, one of the most famous Italian brands of tennis, was born in Turin in 1911 with a recipe of simplicity: cloth tennis with rubber sole, but with an identity recognizable all over the world.

In 2007, the brand was bought by Marco Boglione, who began a revitalization process. With the slogan "People's shoes of Italy", SUPERGA has strengthened its identity in the international market and in Italy, it has approached the youngest with the image of a simple vintage product, but full of history.

The brand underwent modernization. The old model was customized and produced in several colors and materials, having won several opinion liders, who came to consider Superga as an icon of Italian fashion.