5. November 2019


-  ModaLisboa Collective,  Check Point,  Sustainability


The first day of ModaLisboa Collective took off, once again, with the Fast Talks. In order to explore and discuss the positive impact of fashion, we brought together designers, activists and researchers to share with each other and the public the designs and ideas that will move the fashion industry forward.

Lisbon is preparing to enter 2020 as the European Green Capital, and the emergence of such conversations is necessary and urgent, given that fashion is the second most polluting industry in the world. It was with these two points in mind that we started the conversation.

Carolina Alvarez-Ossorio is at the forefront of communication and marketing for Ecoalf, the Spanish brand that recovers ocean floor waste and transforms it into plastic fiber for the creation of high-quality clothing. As one of the biggest problems lies in the bottom of the sea and comes from large cities, Ecoalf's other major target is the re-education of consumers and industry itself, exposing them to the circular economy system and new consumption habits; because in the end, it doesn't matter what we do, but how.

Patrick Duffy, founder of the Global Fashion Exchange, reminds us that out of the 150 billion pieces produced annually, only a small percentage ends up in our closets, and even that is still being discarded in the sometimes too near future. The consumer represents the most practical and legitimate feedback from the latest phase of fashion creation, so we need to refer you to the best offer the industry has to offer.

Eva Geraldine is a creative consultant and co-founder of the Goooders agency. Here she has the mission of following multiple brands along a more transparent, traceable, and sustainable path at all levels; “Meaningful, beautiful and profitable” are watchwords, and stresses that in addition to environmental awareness and action, we must also honor the social and human factor at the core of brands through fair wages and working conditions.

Unfortunately, this same point remains one of the biggest challenges of the present and future of the industry. Alfredo Orobio, founder of the AWAYTOMARS brand, puts on the table what can be considered the “biological vegetable analogy”: what we wear has to be as important as what we eat; if we are so present (and accepted) that the idea that a biological product is more expensive for its attributes, we cannot ignore the fact that a fast-fashion t-shirt has a number of consequences around it: the possible exploitation of labor, abuse of resources, or poor construction and materials, culminates in a massively appealing but highly detrimental retail price for those behind the process, from seamstresses to irresponsibly used materials themselves.

Fast Talks moderator, Joana Barrios, underlines the power of capitalism in our daily lives; The act of buying represents a great sense of power on the consumer side: abstracted from the power to make informed and informed choices, the decision to buy more for less proves to be the (in)convenient norm.

We conclude that the key to fostering the impact phenomenon is continuous education and non-stop sharing of information in order to create new habits of consumption, but also of production and thinking. It is indispensable for all fronts to come together for a collective push towards a disruptive future where designers, makers, producers, teachers, students or consumers are part of the solution and play a crucial role in information renewal and choice. more sustainable practices.

Fashion's positive impact is a force that should be able to inspire people to be and do better, and it shows and proves that we all have the power to find solutions and make a difference whatever the role that we assume.