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6. June 2019

POLIMODA PRESENTS 'SUPERNATURE' FASHION SHOW

-  Moda

POLIMODA PRESENTS 'SUPERNATURE' FASHION SHOW

One of the ten best fashion schools in the world and a partner of ModaLisboa's Sangue Novo project, Polimoda will present, on June 11, the best menswear and womenswear collections by fourth-year undergraduates in Fashion Design. The event will take place at the Manifattura Tabacchi, in Florence,  at 9.30 pm, and is titled "Supernature", exploring the dualism between craftsmanship and technology.

“Designers today must delve into the many contradictions that define human nature, calling into question the instinct to transform nature into product, to craft beauty through the use of tools; through clothing, our students allow garb to mirror the primal, reflecting the never-ending contradictions between nature and technology, our past and future, science and art”

“We live in a world of contradictions”, explains Polimoda Director Danilo Venturi. “We use technology to ensure we create natural products and call it sustainability. We access content from electronic devices but do so with our fingers. We spend more time in the virtual world than the real one, and yet the majority of the images we publish and observe are human faces. We live in extraordinary landscapes but want to bring tourism to space. If fashion mirrors society, then this is also reflected in our clothing and accessories. We are all techno-primitive; this gives us a superiority that borders on monstrous, potentially destructive, supernatural, yet cultural.”

Alber Elbaz, legendary creative director, was invited by the Polimoda to review the graduating students’ projects. This fashion show is an opportunity to showcase the work of these young designers before a selected international audience of fashion insiders, from journalists to companies and industry professionals. An international jury, composed of some of the most influential contemporary fashion figures, will decide the Best Collection for 2019.

Thanks to the partnership with Pitti Immagine, the awarded student will receive the Pitti Tutoring & Consulting Reward, guiding their professional path with a series of meetings with Luca Rizzi, Pitti Tutoring & Consulting Director and his team, as well as special support from Polimoda in the academic year following.

More information at: polimoda.com/supernature

Photo: © Federica Fioravanti