5. September 2019


-  ModaLisboa Collective


Fashion’s role is to interpret the present to think the future. Is to bring from the past the necessary knowledge to move forward. It’s not by chance that, in the two previous seasons, runways have been filled by apocalyptical scenarios and pieces that wrap us like a cocoon, a protection against the uncertainty of tomorrow: it’s because today, more than ever, we are completely aware that we have the duty to be active on the frontline.

And the only way to do it it’s by going back to the genesis of Fashion, to ModaLisboa’s DNA: rejecting the ego, the shallowness, the announced endings. We move forward, together. We move from one place to another, this time to the Antigas Oficinas Gerais de Fardamento e Equipamento, in co-organization with the Municipality of Lisbon, and we do it because we refuse to stay put within a comfort zone. We do it because it’s change that makes us grow. We do it because we believe, since day one, that the shine individuality of each one of us makes an even bigger whole.

COLLECTIVE is the belief of union. It’s plurality in a word. From 10 to 13 of October, we forge new channels of communication in all platforms touched by fashion. We go up to Palácio Sinel de Cordes and to Mercado de Santa Clara, we inhabit Lisbon’s free heart. We have shows, talks, exhibitions and events within the bigger event, so all voices be heard, so all voices be united in one. We question, we start over, we build again, we work together towards a more sustainable fashion industry, fairer, ethical, bigger. We work together for a better world. We do not have fear to answer back because we never had fear to ask. And much less from moving forward.

Fashion is the future. And the future is collective.

SS 20
10. 11. 12. 13 OCTOBER 2019

Official presentation of the Portuguese Designers’ collections.

Lisboa Fashion Week is promoted by the ModaLisboa Association in co-organization with the Municipality of Lisbon. The initiative is co-financed by the European Regional Development Fund through the Lisbon Operational Program from Portugal 2020.