The Installation MODAPORTUGAL represents a holographic immersion of a factory, bearing in mind the concepts of transparency and circularity as models of industrial production and the respective life cycles of materials, contexts and processes. In it, some of the manufacturing methods are replicated, ranging from the more craft model - with reference to the recovery of garments -, through the regeneration of waste, to the more technological side of the industry, using 3D and virtual images.
The promotional MODAPORTUGAL campaign aims to highlight the values of industrial circularity in the fashion ecosystem, eliminating waste and pollution, enabling the reuse of products and materials at their best level and changing the focus from extraction to regeneration.
7 OCT: 5:00 — 10:30 pm
8 OCT: 3:30 — 11:00 pm
9 OCT: 2:30 — 9:00 pm