11. May 2021


-  Moda Portuguesa,  ModaLisboa


The new Porto Fashion & Fabric Museum opens on May 20, in Vila Nova de Gaia, and there are many ModaLisboa Designers to discover in this new fashion house.

It is the most anticipated inauguration of the year. WOW’s sixth museum — Gaia’s cultural block, which already has the Wine Museum, Museum on Porto’s Region, Museum of Cork, Museum of Chocolate and the Museum about the ritual of drinking — is one of the most complete equipment for the understanding of the Fashion Industry in Portugal and, starting at noon on the 20th, opens to the public.

The experience begins on the ground floor, with a trip through the history of the Portuguese textile industry and several workshops explaining raw materials, manufacturing and confection processes, and with a deep focus on technology and sustainability that are transforming how we make clothing. The past, the present and the future are also the narratives that accompany us to the upper floor, dedicated to designer fashion, footwear and the mastery of filigree.

This is where our story is told. With a collection of pieces by pioneer creators, such as Abbondanza Matos Ribeiro, Ana Salazar, Manuela Gonçalves or José António Tenente, we move on to the enshrining of names like Filipe Faísca, Nuno Gama, Dino Alves, Carlos Gil, Nuno Baltazar, Ricardo Preto, Ricardo Andrez, Lidija Kolovrat and Luís Carvalho. And from here, like a time machine that overlaps on a calendar, we pass on to the new generation: Gonçalo Peixoto, Constança Entrudo, Hibu and Opiar. Be it through looks that have become iconic on the runway or in miniatures that Designers have purposely created to exhibit at PFFM, this is the window to the creative process, to the quality and excellence of our design. But of course it is not only that: in a wonderful cabinet of curiosities, we discover the fascinating Kolovrat’s “fish slippers”, Nuno Gama's porcelain wig, a shell and bone necklace with crystal appliqués by Ricardo Preto and sneakers made from natural and artificial hair from Olga Noronha.

In these two thousand square meters, designed by the architect Victor Miranda with Studio Astolfi, we can also find the meticulous manual work necessary to build a pair of shoes — as well as the most innovative processes in the industry — and a compliment to the delicacy of the jewelry under the filigree shape.

PFFM is establishing protocols with schools in the region, because the “ideal is to come and visit to understand all the complexity and density of knowledge we have in the museum”, explains Catarina Jorge, the project's coordinator, to Lusa. This brave and Herculean task of building a museum of this scale in the middle of a pandemic is further proof that creativity, culture and fashion can flourish in all scenarios.