1. April 2021


-  ModaLisboa,  Wonder Room,  ModaLisboa Comunidade


MODALISBOA COMUNIDADE presents two digital platforms intended for the purchase of Design pieces.

We have been living in a pandemic for more than a year. Stores intermittently closed, collections permanently embargoed, and the creative product waiting for us on the shelves. Within each product there are hands, bodies, minds, and ideas. Within each product there is a world that can be ours. Therefore, Lisboa Fashion Week will activate again its two digital shopping systems: WONDER ROOM and GOW PUBLIC, the See Now, Buy Now tool.

From April 15th to 18th the digital WONDER ROOM will be home for 64 brands. In ModaLisboa.pt and in the ModaLisboa app (available for iOS and Android), this storefront curated by Associação ModaLisboa will be made up of Fashion, accessories and product design, as well as creations by our Fashion Designers – both from those who are part of this season’s calendar, but also from those who will not present a collection this season. Each piece available in this WONDER ROOM directs the consumer to the online store of the Designer or brand, where the direct purchase is made, reinforcing the importance of sharing and promoting the sale points of national designers.

The partnership with GOW PUBLIC is also renewed for MODALISBOA COMUNIDADE. The socially interactive digital magazine updated its See Now, Buy Now tool, which allows us to buy the pieces presented by the some of the ModaLisboa Designers, just moments after the livestream presentation of their collections. To use the tool, simply access the video on the page of each Designer on the digital platforms of Lisboa Fashion Week, where the looks available for immediate purchase will be signaled – the pieces will be clickable and will forward the customer to the designer’s online store, where the purchase may be finalized.

Beyond communicating, disseminating, producing content, and building bridges and networking between all branches of the sector, one of ModaLisboa’s great missions is to encourage responsible and informed consumption of ethical and sustainable Fashion. Only then, through purchase, do our Designers, artisans and entrepreneurs complete their creative vision and feed a #Comunidade alive, bright, and prosperous.

MODALISBOA COMUNIDADE. Together, we will carry on.