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27. January 2021

MODALISBOA ANNOUNCES PARTNERSHIP WITH SUSTAINABLE BRAND PLATFORM

-  Moda Portuguesa,  ModaLisboa,  Sustainability

MODALISBOA ANNOUNCES PARTNERSHIP WITH SUSTAINABLE BRAND PLATFORM

MODALISBOA ANNOUNCES PARTNERSHIP WITH SUSTAINABLE BRAND PLATFORM - imagem 1


ModaLisboa's commitment to building an ethical, fair and human fashion industry is not limited to the platforms presented twice a year, but covers all of its planning, all of its decisions, and all of its partnerships. In order to set that same commitment and broaden its area of action, ModaLisboa established a partnership with the IDEE Brand Platform and its Sustainable Brand Platform.

The Sustainable Brand Platform (SBP) is a digital platform that allows emerging and independent brands to evaluate their sustainability performance through blockchain technology. SBP determines the commitment and results of each brand in terms of sustainability and social responsibility, examining all phases of the value chain using its own algorithm, but not only. This project also guarantees the next phase: communicating these independent designers to consumers and buyers, as well as creating a networking between creatives and suppliers of ethical raw materials.

"This is a strategic partnership for ModaLisboa, because it not only reinforces our ability to face the challenges ahead, but gives our designers, who have been working for several years under the best sustainable practices, an official seal of approval" - says Eduarda Abbondanza, Founder and President of ModaLisboa - "In such a complex industry, it is important to separate those who are completely reframing their line of work, their values and their commitment to their community and our planet, from the pure and simple greenwashing, and SBP has that know-how. We are very excited about this partnership that will expand the international exposure of our designers and show the fashion industry that independent designers in Portugal are working every day to have a positive impact."

"We are very proud to join forces with ModaLisboa to support emerging designers to strengthen the sustainability of their collections" - says Alex Albini, CEO of IDEE Brand Platform - "The partnership with ModaLisboa is a fantastic opportunity to select and promote brands with intrinsics design characteristics, guided by ethical and sustainable principles. It is also an important collaboration to create a connection between Milan and Lisbon, expanding the knowledge of Portuguese designers through our community of buyers and professionals."

AwaytomarsBéhenConstança EntrudoDuarte and Kolovrat are the designers of ModaLisboa who inaugurated this partnership. When the Fashion system continues to suffer with the pandemic, and in which digital is reformulated as the main stage for all brands, ModaLisboa considers it essential to reinforce its partners network. For the designers and all the professionals that make up the Fashion, cultural and creative panorama, it is necessary to strengthen the community and open it to the world. Even at a distance.