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9. October 2019

KONICA MINOLTA IS THE OFFICIAL PRINTING PARTNER OF MODALISBOA

-  ModaLisboa,  ModaLisboa Collective

KONICA MINOLTA IS THE OFFICIAL PRINTING PARTNER OF MODALISBOA

Konica Minolta will be back at ModaLisboa as an official and exclusive partner in the printing area. By supporting all the printing needs of the event, Konica Minolta supports and guarantees the printing of all communication materials, including press books, and the latest new, ModaLisboa Collective magazine.

The materials were produced using the AccurioPress C6100 professional printing equipment, a professional printing equipment that ensures high production productivity, high quality and color consistency.

This strategic partnership represents for Konica Minolta a bet on a new market segment, looking for relevant partners for the current positioning of the brand, through new approaches that respond to current market challenges and opportunities and above all linking innovation and technology.

“The partnership with ModaLisboa is extremely important for Konica Minolta as we go through a phase of brand transformation. Our new positioning allows us to see the brand's strategic partnerships from a different angle and proximity to a trend-setter audience is disruptive to us.” says Carolina Afonso, Marketing Director at Konica Minolta Portugal.