Konica Minolta brings augmented reality technology to ModaLisboa, offering all guests an innovative and interactive way to access exclusive content from Lisbon Fashion Week, including an interview with Eduarda Abbondanza, president of the ModaLisboa Association, and an interactive map.
To take advantage of this augmented reality experience, simply download the genARate application, point the camera to the communication materials marked with the application logo, and watch them come to life.
"The partnership with ModaLisboa is in a phase of transforming our business in which cooperation between paper and digital becomes more and more evident. This co-creation makes perfect sense as creativity is part of the vision of ModaLisboa and of Konica Minolta, whose philosophy is to give shape to ideas ", says Carolina Afonso, Marketing Manager of Konica Minolta Business Solutions Portugal.
The genARate application is a cloud solution that stores digital content such as video, animations or 3D to offer a new, interactive and exciting media experience.
Users can view and interact with these virtual objects through the use of their smartphones or tablets, which automatically recognizes images and displays them in three dimensions on the screen. GenARate also provides tools to measure the use of the application as well as the user's involvement with the content.
Learn more HERE.