L’Oréal Professionnel is in love with what it does. Is in love about the artists it works with (and who it works for). Is in love about fashion. About trends. Is in love with women, their hair, their desires and their beauty.
At a time when concern for others and the planet is growing, the “Collective” theme has never made so much sense to L’Oréal Professionnel.
With the motto that “together we are stronger”, for the first time, the brand challenged the students of IADE College to design a print where they could express their meaning of “COLLECTIVE”.
Joana Pessanha, winner of the contest, spreads the message of “women power”, breaking with the paradigm of a “cold and lonely” fashion world. Through a simplistic and abstract design refers to current issues such as gender equality and the absence of prejudice.
The print will be printed on cloth bags that will be delivered in the backstage, so that throughout the year is a constant reminder: together we go further!
All brands have a name. L’Oréal Professionnel also has a face. Since the beginning of this year Maria Cerqueira Gomes has been the face of L'Oreal Professionnel. The host will be at ModaLisboa to discover the #joiedevivre that inspires the L’Oréal Professionnel professionals and that translates into something as simple as being happy in what we do every day.
In this edition, the 6-fix will have special prominence in ModaLisboa catwalk. Thanks to its triple diffuser, this new spray ensures the strongest attachment of TECNI.ART in one pass.