SUMMERHEADS, the collection about nostalgia for an era of lightness, is now available at hibu-studio.com.
Do you remember the times when there were no social media, when summers didn't end, when there were no webs that tied us to the ground? If you don't remember, HIBU is here to refresh your memory. SUMMERHEADS, shown at ModaLisboa MAIS, is the symbol of a time — real or imagined — of simplicity and happiness that we always want to return to. The good news? The smiles are just a click away.
The campaign, with photography by Maria Rita and a video made by Leonor Bettencourt Loureiro, is a cult of personality and an ode to the HIBU community, surpassing the unidimensional beauty to show us that the pieces only reach their maximum potential when used by those with character.
Creative Direction: André Fonseca
Direction: Leonor Bettencourt Loureiro
DOP: Victor Neves Ferreira
Production: Ana Neves / Khrystyna Shostak / Mafalda Figueiredo
Hair: Flow by Dora
Make-Up: Beatriz Texugo
Models: Rita Gonçalves / Mafalda Alves / Sebastião / Ozi / Justine Latour / Bernard Aragão / Laurie Aragão
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