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19. January 2021

DINO ALVES RE-LAUNCHES THE 'HOSPITAL DA ROUPA' PROJECT

-  Moda Portuguesa,  Sustainability

DINO ALVES RE-LAUNCHES THE 'HOSPITAL DA ROUPA' PROJECT

Hospital da Roupa, a project by Dino Alves atelier that aims to give a new life to old clothes, is back.

Recycling has always been one of the mottos of Dino Alves. In 2001, the designer launched the project Hospital da Roupa - S.O.S Dino Alves, with the aim of recovering old, forgotten or no longer used clothes, transforming them into new pieces. A project that the designer relaunches now, making another important and creative contribution to recycling and upcycling. “Hospital da Roupa has always made a lot of sense. Now more than ever,” says Dino Alves.

S.O.S means "Surprise Operation Services" because Surprise is one of the differentiating factors of this project / service. Customers deliver their pieces to Hospital da Roupa, without knowing in advance which pieces will receive at the end. A skirt or pants can result in a top, or vice versa, with the most varied interventions resulting from the designer's creativity, and with a new label – S.O.S Dino Alves -, which is placed next to the original label.

Thus, Dino Alves intends to “offer customers the services of a designer's studio, with his aesthetic language and the DNA of his brand, transforming old pieces into author pieces.”

How it works? The first contact must be made by phone or email (info@dinoalves.eu). A member of the Dino Alves atelier team receives the data and sets the date and time for the delivery and “internment” of the clothes. After a few days, the customer is informed about the budget and if he accepts the clothes are delivered to the care of the Hospital da Roupa team. After the intervention, the customer is contacted to collect his / her new clothes and pay.