“For me, it's a collection from now”, explains Dino Alves about “2020”, the collection without season launched at ModaLisboa Pop-Up Store. The collection can be purchased until July 16th.
2020, a see now, buy now collection, is smaller than the designer's usual presentations, and works as a descriptive memory of what Dino lived, felt and did during the days when freedom was lacking. Dino occupied his days “searching memories, I rearranged clothes I no longer wear, I separated articles, I looked at old photographs, I saw series and I returned to painting, at first shyly, because I hadn't done it since I finished the graduation, but then I continued compulsively. I also walked through some parks and breathed the forest air. But at one point, trips to the supermarket were the only escape of freedom!”
The narrative is transcribed in the mix of materials, in the reuse of Dino's own jeans to generate new pieces, in various hand-painted T-shirts, in forgotten and discovered fabrics. To the raw materials, sports and streetwear details are added, with lightness and comfort, and color, lots of color, “without fear. Above all, I was free to create this collection, as I couldn't be in real everyday life”.
The campaign, photographed by Pedro Nóbrega in a Lisbon neighbourhood, is not just an analogy to empty streets, but to the attribution of normality to the Fashion concept, too often seen as something unattainable.
“Author's pieces should and can be used, even if it's only on the streets of our neighborhood”, explains the Designer. And that's why they are available at the POP-UP STORE MODALISBOA, at Rua do Arsenal 25, until July 16th.
Artistic Direction – Dino Alves
Photography – Pedro Nóbrega
Post Production – Lou-Ann Vanariac-Quard
Photography Assistant – Dai Jinghan
Make up – Frederico Simão
Hair – Helena Vaz Pereira | GriffeHairstyle
Models – Gabi; Xavier Reis and Ariana Macari (Karacter Agency)
Assistant – Francisca Oliveira
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