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13. May 2020

CLEAR, DIRECT, WITHOUT ARTIFICE. IT'S THE NEW HIBU’S CAMPAIGN

-  Moda Portuguesa

CLEAR, DIRECT, WITHOUT ARTIFICE. IT'S THE NEW HIBU’S CAMPAIGN

With CRU-L, HIBU created much more than a collection. They created a community. You can call them basics without season and without gender, but we call them the pieces that everyone wants to have. The pieces in which everyone wants to be seen because they are cool, unmistakable, strong. The campaign is just one more proof of exactly that: clean, clear, direct, without artifice. Everything we wanted the world to be now. Since it’s not, at least we can dress as if it were at www.hibu-studio.com.

CAMPAIGN
Photo: Miguel Flor
Make-Up: Lea Louro