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21. October 2019

MODALISBOA’S CHECK POINT PROMOTED KNOWLEDGE SHARING AND THE PROMOTION OF BEST PRACTICES IN THE NATIONAL FASHION INDUSTRY

-  ModaLisboa,  ModaLisboa Collective

MODALISBOA’S CHECK POINT PROMOTED KNOWLEDGE SHARING AND THE PROMOTION OF BEST PRACTICES IN THE NATIONAL FASHION INDUSTRY

In the third edition of Check Point, ModaLisboa's Industry Meeting Point, we have grown the format through new partnerships that have undoubtedly enriched our content.

The beginning of ModaLisboa Collective once again featured the Fast Talks panel, where the theme “Fashion & Positive Impact” was discussed - it is already in 2020 that Lisbon becomes the European Green Capital, and conversations of this nature are essential so that we can all be part of a future of great change. Carolina Alvarez-Ossorio (ECOALF), Alfredo Orobio (AWAYTOMARS), Eva Geraldine Fontanelli (Goooders), and Patrick Duffy (GFX) were present for a public dialogue, moderated by Joana Barrios. The keywords of this conversation were “Education” and “Reeducation”: the future of industry is in the hands of today's and tomorrow's designers, industry and consumers, and it is urgent that ideas such as circular economy, transparency, and awareness (and their consequences), start to be part of the lexicon of our daily lives.

On the second day, we once again had the Ayres Gonçalo Tailoring Workshop, this time in a 2-day format, so the participants could experiment with their own hands the process of executing a tailor piece - a blazer.

In order to showcase best practices and environmental and ethical urgencies in our industry, we invited the Catalyst platform and Global Fashion Exchange (ModaLisboa's partner since 2017) to program with us the 12th of October, one day dedicated to sustainability and transparency in the Fashion Industry.

Thus, we had 5 workshops that focused on the different stages of fashion production, with Calvelex (Fabrics4Fashion), Valerius, Inovafil, Tintex and Scoop. With environmental and social sustainability in mind, each company spoke of their mission and the activities and innovations they have been implementing, spelling out the benefits of these actions and showing new possibilities to the audience.

At the end of the day, the Round Table about Changing Paradigms: Business Models of the Future took place, moderated by Patrick Duffy (GFX) and attended by Maria Guedes (Stylista), Ana Rita Clara (Change it), António Vasconcelos ( The Natural Step) and Daniel Mota Pinto (Scoop). This moment was marked by the mission and inspiration emphasis that each of the participants brought - on one hand there is a need to explore businesses in new and other directions, all participants demonstrated that it is through leadership skills, problem identification, network creation and collaborative strength that we will be able to address the current challenges of the fashion industry as well as our daily options. Fashion needs to become a healthy industry, and for that, constant action and initiative (as we evolve) is crucial.

On Sunday, the 13th, we kept our eyes on the future, on a day programmed in partnership with the ECoolhunter platform by Jornal ECO. Moderated by Vanda Jorge, we started the day with the presentation of Fashion Trends, a study by Augusto Mateus & Associados (EY Parthenon) and presented by Hermano Rodrigues; a more digital and automated future is emerging, where thinking is global, conscious and sustainable. In this context, Portugal is in the first line of suppliers, but the challenge is to further capitalize on its strengths, and to make its remaining “weapons” known.

This was followed by a roundtable on Fashion and Technology, where we brought together actors from various backgrounds and with very diverse businesses / projects. Alfredo Orobio from Awaytomars brand, Amanda Parkes from Fashion Tech Lab, Bernardo Gaeiras from FabLab Lisboa, Lisa Lang from Power House Group and Tiago Paiva from HUUB.

Each of the participants brought to the conversation their activity and perspective on the future of fashion, as well as its intersection with technology. This conversation has opened horizons for the audience, as well as a realization of the ever-closer possibilities, which will allow drastic changes in the way we make raw materials, how we solve problems through clothing, how we manufacture, how we make ourselves, create and manage the supply chain. The future is positive and there are already many signs of improvement thanks to the application of technology in various sectors.

Finally, a new format was implemented, which crosses two platforms of ModaLisboa: Check Point and Wonder Room. In this pilot initiative, we toured the entire Wonder Room and allowed our pop-up exhibitors to tell in the first person what their businesses are, their purposes and how they were developing their brands. From this it was possible to draw several lessons from the success of brands, their origins, manufacture and forms of disclosure.

It was an edition that grew in many of the most pertinent ways for the Fashion Industry, which brought actors from various angles into dialogue, and which fostered the sharing, implementation of new bridges and value partnerships for the future. A future where we always aim to do more and better projects and businesses.