The Portuguese brand, BÉHEN, was the winner of The International Sustainable Fashion Design Contest, which aims to support and encourage the emerging designers on their way to sustainability.
After the success of its presentation at the latest edition of ModaLisboa, BÉHEN will have the opportunity to participate in the showroom The Sustainables during Paris Fashion Week and show its work to the key buyers and retailers in the fashion industry.
“This award is another opportunity to show my work abroad. Internationalization is part of the brand's strategy and presenting in Paris is an excellent opportunity, even more being a sustainability showroom, it makes perfect sense with BÉHEN's values and work”, says the designer Joana Duarte.
The Portuguese brand distinguished itself among multiple competitors from all over the world not only for its sustainable practices, but also for its design, storytelling, uniqueness and commercial potential and was elected winner by a judge panel composed of important international experts in fashion and sustainability, fashion editors, fashion designers, sustainability experts, international buyers such as Diane Pernet (founder and director of ASVOFF), Elisa Bellini (Sustainability Editor at Vogue Italia), Luca Rizzi (Consulting Director at Pitti Imagine), Patrick Duffy (founder of Global Fashion Exchange and SwapChain) , Suzi Byrne (Buyer at The Iconic), Alice Willby (Consultant, Activist, Pioneering Sustainable Fashion since 2009), among others.
Born to be a storyteller, BÉHEN believes in fashion being waistless and in one-off clothes made of antique textiles. Clothes ethically made by women communities around the world supporting Syrian boy’s and girl’s education.