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17. February 2021

BÉHEN, CONSTANÇA ENTRUDO AND DUARTE INTEGRATE INTERNATIONAL SHOWROOM DURING PARIS FASHION WEEK

-  Moda Portuguesa,  United Fashion,  ModaLisboa

BÉHEN, CONSTANÇA ENTRUDO AND DUARTE INTEGRATE INTERNATIONAL SHOWROOM DURING PARIS FASHION WEEK

BéhenConstança Entrudo and Duarte are the Portuguese brands invited by United Fashion to join the digital showroom The New Black, during Paris Fashion Week.

This event, organized by MAD - Home of Creators in partnership with Flanders DC, aims to raise awareness of new sustainable brands - designed and produced in Europe – to fashion industry professionals and international buyers. From March to July 2021, 30 selected European brands will present their new collections on the digital platform The New Black, supported by two international agents, who will guide them through the new online sales conventions.

Promoting creativity, innovation, entrepreneurship and increasing business opportunities for European fashion designers is the main objective of the United Fashion project, created in 2017 by seven European fashion organizations: MAD - Home of Creators, Fashion Council Germany, Flanders DC, Baltic Fashion Federation, Maisons de Mode, Fashion Weekend Skopje and Associação ModaLisboa.

Since 2017, ModaLisboa has already taken Gonçalo Peixoto and Patrick de Padua to Berlin, Cristina Real to Skopje, Duarte and Imauve to Riga, Constança Entrudo to Lille, Olga Noronha and Awaytomars to Antwerp to participate in showrooms and specialized fairs, pop-up stores , conferences, educational events and pitches. In March 2020, ModaLisboa was the host of United Fashion Lisboa, which brought to our capital 15 European fashion designers for a program that included masterclasses, training actions, an international showrrom and fashion happenings. Now, ModaLisboa takes Béhen, Constança Entrudo and Duarte to Paris.