"A Great Gig in the Sky" is the motto for the challenge of co-creating three products that will be sold worldwide, and it’s open to all Designers who want to contribute.
In a logic taking creativity out of lockdown, and of letting our minds fly to the future — as the present limits all our movements — AWAYTOMARS has joined Berlin-based brand Vee Collective to launch three challenges to the co-creation community.
The first is to re-imagine the tote bag that has become Vee Collective's signature — a new color, a completely different strap, a pocket where maybe it shouldn't be. The second is an absolute blank canvas: creating a bag for the next generation, a bag the world has never seen, never imagined, never realized it needs — a bag from another world. And the third is to celebrate Vee Collective's iconic Diamond Quilt on an object, any object: clothing, accessories, artistic installation, product design, whatever, there's no limit or imposition.
According to AWAYTOMARS, the goal is “to use this time to be creative together. For this capsule collection we are giving you the Power to Create the pieces that represent a generation of strong and passionate creatives. We are designing everyday that brightens up your reality”.
The open call is open during June and July, and the collection will be available later this year.
More information here.