FacebookPinterestTwitter
3. January 2022

AMOR DE LA CALLE LAUNCHES E-SHOP AND PRESENTS THE SS22 CAMPAIGN

-  Moda Portuguesa,  Sangue Novo,  ModaLisboa

AMOR DE LA CALLE LAUNCHES E-SHOP AND PRESENTS THE SS22 CAMPAIGN

Amor de la Calle debuted in Sangue Novo, ModaLisboa’s Young Designers Competition, in October 2021, with the 001 collection, now available in the brand's new e-shop.

001 collection has as its theme the human being's personal and artistic revolution, having as references Portugal Futurista, a publication from 1917, and one of the most emblematic figures of Spanish television, Cristina Veneno. “Disparate universes, but that meet due to their rebellion, freedom, and artistic contribution in Iberian history”, explains the designer Martim Alvarez.

The typographic arrangements present in Portugal Futurista and the revolutionary movement in themselves were his key inspirations, as well as the negative spaces and openings of Cristina Veneno's garments, and her disruptive attitude.

Amor de la Calle brings that same disruptive attitude to the campaign of his collection, photographed by Cristiana Morais.

Campaign:
Creative Direction: Martim Alvarez
Photography: Cristiana Morais
Model: Camila (Blast Models)
Hair and Make-Up: Mariana Rebelo