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OPENING

4:00 PM  Eduarda Abbondanza | President of ModaLisboa


PITCH SESSIONS

DECENTRALIZING FASHION

Technology x Business

Finally, Fashion is at the forefront of the digital revolution. Instead of responding to society, Fashion is anticipating it. And if mainstream media is only now beginning to cover what terms like Metaverse may mean for Fashion, there are several players who have already moved beyond the Technology we know today. But what do these new infinite possibilities mean for Fashion Business? Are the values of the Metaverse too utopic to be true? If not, can we go there right now?

4:20 PM Adriana Hoppenbrouwer | Co-founder, The Fabricant
4:25 PM Kadine James | Yahoo
4:30 PM Filipa Neto | Head of open Innovation, Farfetch
4:35 PM Alexandre Fernandes | Head of Business Development, Klarna.
4:40 PM Q&A


HYPERCONNECTION: A CLOSER LOOK

Technology x Communication

For decades, Technology has changed the way we communicate. For years, Technology has changed the way we behave. It changed Society as a whole, but has it changed us as Humans? If we’re all closer together, if we can connect and help each other even if we live in different continents, has it made us better? These artists and players will help us connect the dots of the blueprint of the future, and share their experiences as communicators on a digital-first world.

4:50 PM Damara Inglês | Creative Director of Fashion Media and Interactive Virtual Experiences
4:55 PM Alexis Arragon | Skinvaders
5:00 PM S4ra | Digital Artist
5:05 PM Andreu León | Sales Manager, Vasquiat
5:10 PM Q&A


CHANGE (IS) THE SUBJECT

Fashion x  Sustainability

Sustainability needs to remain a top-of-mind subject. But how can we talk about it differently? What can we say, and show, that truly inspires and changes minds? These speakers are going to show the audience how technology is working for — and alongside — Fashion and Sustainability. How brands are truly reshaping their businesses and saying no to greenwashing. And what part do we truly play in guaranteeing there is a future.

5:25 PM Giusy Bettoni | CEO and Founder, C.L.A.S.S
5:30 PM Jorge Ribeiro | Business Development Director, Pangaia
5:35 PM Pedro Silva | Head of Industrialization, Tintex Textiles
5:40 PM Jaclyn Allen | Corporate Sustainability Director, Guess
5:45 PM  Q&A

TALK

6:00 PM - METASOCIETY: NEW FRONTIERS FOR COMMUNICATION 

While traditional advertising continues to directly impact our daily lives, ads are becoming increasingly empathetic, intelligent, and relatable. But beyond them, digital has brought monumental challenges and opportunities for all types of businesses and, today, these possibilities bring both enthusiasm and responsibility. The public is no longer concerned only with the product: it demands that brands take positions and be transparent in their values.

This noble panel will explore how big brands are transforming their products, services and perception to win over a more conscious and demanding consumer.

Bastien Schupp | SVP Global Marketing & Communication, DS Automobiles
Francisco Matos Chaves | Digital Director, Altice Portugal
José Correia | IM Division Product Head, Samsung Eletrónica Portugal
Cristina Saiago | General Manager, Clarins
Ricardo Preto | Creative Director, Amorim Luxury


CLOSING

Carlos Moedas | Mayor of Lisbon

MEET THE SPEAKERS
Adriana Hoppenbrouwer | The Fabricant

Adriana Hoppenbrouwer | The Fabricant

DECENTRALIZING FASHION
Technology x Business

Adriana is co-founder of The Fabricant – the Amsterdam digital only fashion house, building the wardrobe of the metaverse. Prior to The Fabricant, Adriana has held commercial positions up to boardroom level, in large global consumer brands in fashion and retail.

“We are the first decentralized fashion house 3.0, building a new fashion industry that only exists in the digital realm. Digital fashion is a new emerging industry that will allow everybody to explore their identities in unlimited ways, without the negative footprint.”

Kadine James | Yahoo

Kadine James | Yahoo

DECENTRALIZING FASHION
Technology x Business

Kadine is a prominent Tech Evangelist, considered one of the most influential women working in Digital, Fashion ML, 3D Printing, augmented reality, virtual reality, spatial computing, XR, immersive gaming and innovation. A pioneer in innovation in the immersive technology industry, she works at the intersection of future technology, strategy, and storytelling, engaging audiences across the globe around the future applications of emerging technologies.
Kadine is the founder of The Immersive KIND Collective, a creative collective exploring the future of post-reality experiences. She is also the Creative Technologist at Yahoo and co-Founder of Aniseed - the world's first carbon neutral NFT platform.

Filipa Neto | Farfetch

Filipa Neto | Farfetch

DECENTRALIZING FASHION
Technology x Business

Filipa Neto is Head of Open Innovation at Farfetch, where she leads the Open Innovation development strategy to create, test & learn and scale strategically aligned growth opportunities emerging from the startup ecosystem. Before joining Farfetch, she was co-founder of a European fashion rental marketplace.


Alexandre Fernandes | Klarna.

Alexandre Fernandes | Klarna.

DECENTRALIZING FASHION
Technology x Business

Alexandre Fernandes is Klarna's Head of Business Development in Portugal. Alexandre has extensive experience in the world of payments and has been launching Klarna in Portugal for six months. Klarna is currently considered the most valuable startup in Europe and one of the most valuable fintechs in the world, with a current valuation of 45.6 billion dollars, and has been in the Portuguese market since November last year. Alexandre has a degree in management from ISCTE Business School, with a specialization in Marketing and Commercial Management from ESIC Business and Marketing School in Madrid.

Damara Inglês

Damara Inglês

HYPERCONNECTION: A CLOSER LOOK
Technology x Communication

Damara graduated (MA) in Fashion Media Practice and Criticism at the London College of Fashion University of Arts, in 2019. She won the Kering Award 2019 prize, followed by a three months internship with Gucci’s Social Media Team in Milan, Italy. She also exhibited BA project “Plethora, AR Garments" at the Somerset House as part of the Digital Edged 2019. Recently, Damara collaborated with VR designer SUTU on a first-of-its-kind immersive Fashion Show, "Fabric of Reality", produced in collaboration with the Fashion Innovation Agency, Kaleidoscope and Verizon Media. In recent practice, she uses Extended-Reality and Immersive Fashion to challenge innovation within the areas of new-media and communication, retail spaces, sustainability and design.

Alexis Arragon | Skinvaders

Alexis Arragon | Skinvaders

HYPERCONNECTION: A CLOSER LOOK
Technology x Communication

Alexis is the Managing Director at Skinvaders, the world’s leading platform for digital, in-game, branded assets. With 20 years of experience in new technologies — interactive media, user experience and software, he is passionate about product, conquering a market and all the links one must build between the two. Alexis is also the cofounder of the European B2C market leader for portrait photography.

S4ra | Digital Artist

S4ra | Digital Artist

HYPERCONNECTION: A CLOSER LOOK
Technology x Communication

S4RA is a non-binary, genderqueer digital artist who has spent endless hours fighting monsters and roaming through labyrinths. From there, S4RA developed an experimental and explorative process, between the visual culture of computer games and gif files. S4RA uses social media/platforms to engage animations in gender representation issues and political plots. S4RA still plays old school video games.

Andreu León | Vasquiat

Andreu León | Vasquiat

HYPERCONNECTION: A CLOSER LOOK
Technology x Communication

In his role as Sales Manager at Vasquiat, Andreu makes sure that their curated brand selection achieves its full potential of sales and exposure. His commitment is to deliver their global community of fashion enthusiasts the latest and most interesting up-and-coming designers. Vasquiat offers brands the possibility to display their collections in-season, on a pre-order basis, as well as in their physical Barcelona store. The most valuable aspect of León’s job is seeing small designers develop their business with Vasquiat and providing them with exposure and a platform of growth.

Giusy Bettoni | C.L.A.S.S

Giusy Bettoni | C.L.A.S.S

CHANGE (IS) THE SUBJECT
Fashion x  Sustainability

An expert in textile value chain, Giusy has superior technical knowledge within the raw material market sector, as well as precise marketing and communication skills. In 2007, Bettoni created C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), the international eco-hub – based in Milan — which since the very beginning has been advocating for a new generation of fashion where the fusion of design, innovation, communication, and responsibility shapes an informed and competitive business, able to play both at an economic and social level.

Jorge Ribeiro | Pangaia

Jorge Ribeiro | Pangaia

CHANGE (IS) THE SUBJECT
Fashion x  Sustainability

Jorge joined Pangaia in 2021. Since then, he is responsible for developing the company’s partnerships strategy in Portugal. Prior to this role, Jorge worked as Chief Growth Officer at Valérius Group, one of the most relevant textile groups in Portugal. He is an invited lecturer at IPCA (Instituto Politécnico do Cavado e do Ave). Jorge has experience supporting and accelerating start-ups and practiced M&A and Digital Law for several years.

Pedro Silva | Tintex Textiles

Pedro Silva | Tintex Textiles

CHANGE (IS) THE SUBJECT
Fashion x  Sustainability

Graduated in Chemical Engineering, Pedro is now Administrator and Responsible for Industrialization at Tintex Textiles, having joined the team in 2019. Before embracing the challenge of the textile world, Silva integrated projects for the development and optimization of processes in areas other than the current one, such as the Cork and Gas & Energy Industries.

Jaclyn Allen | Guess

Jaclyn Allen | Guess

Jaclyn is currently the Corporate Sustainability Director at Guess, where she founded a new functional role for this international fashion brand. She leads a global, cross-functional team to implement the company's sustainability plan and program, and produces the company's biennial, externally validated sustainability reports.

Bastien Schupp | DS Automobiles

Bastien Schupp | DS Automobiles

METASOCIETY: NEW FRONTIERS FOR COMMUNICATION

Bastien is a pure automotive product. Starting his career at Audi, he then worked for the Renault-Nissan Alliance, mainly in marketing & communication functions. He also managed Nissan Austria before moving to the World Marketing Communication Department at Renault.
At DS he found the challenge of helping to launch a new premium brand in Europe and around the world. DS represents the French know-how of luxury, with a different positioning on the premium market, a real story to tell and real product evidence.

Francisco Matos Chaves | Altice

Francisco Matos Chaves | Altice

METASOCIETY: NEW FRONTIERS FOR COMMUNICATION

Francisco Matos Chaves is digital director at Altice Portugal for the B2C and B2B segment (MEO, MOCHE, Uzo and Altice Empresas brands), guest professor of the executive master's degree in digital marketing at the European University and member of the board of ACEPI, Associação da Economia Digital. He was digital director at McCann Erickson and multimedia director at ZON. Responsible for the e-Commerce of SAPO portal and Marketing Assistant for PGA-Portugália Airlines. Francisco has a degree in Management and an MBA specializing in e-business from the Universidade Católica de Lisboa.

José Correia | Samsung

José Correia | Samsung

METASOCIETY: NEW FRONTIERS FOR COMMUNICATION

José Correia has a degree in Management and an extensive experience in the sales and marketing departments of large multinational companies. Since 2012 at Samsung Portugal, where he started his career as Sales Manager, José took over as Marketing Director of the company in Portugal, in 2017. Since 2019, he is Product Director in Mobile Experience at Samsung, being responsible for defining and implementing the strategy of the company's various product categories.

Cristina Saiago | Clarins

Cristina Saiago | Clarins

METASOCIETY: NEW FRONTIERS FOR COMMUNICATION

Cristina Saiago is the general manager of the Clarins group. She managed to place the french luxury cosmetics brand at no.1 in selective distribution in Portugal. With a degree in Economics, she started working at Banco Finantia but was quickly seduced by the world of cosmetics. She made her debut in the Estée Lauder group, where she launched Crème de La Mer, MAC, Tommy Hilfiger, and Donna Karan. Before taking on the general management of Clarins, she also worked at YSL, where she was responsible for YSL, Boucheron, Van Cleef & Arpels, Roger & Gallet and Stella McCartney.

Ricardo Preto | Amorim Luxury

Ricardo Preto | Amorim Luxury

METASOCIETY: NEW FRONTIERS FOR COMMUNICATION

Ricardo Preto studied Architecture but, after holding a workshop at St.Martins School of Art, he started in Fashion creating a collection for Amarras and purses for Perteguaz. He then created collections for Meam Style and shoes for Clays. He creatively directed magazines such as DIF, Máxima, Zoot and Umbigo, and developed customization projects for Nike, Silhouette, Levi’s and PepeJeans. Between 2016/2021, he was creative director at Rustan Commercial. He is currently creative director at Amorim Luxury Group, based on the global luxury market.

Joana Barrios
Moderator

Joana Barrios

Joana Barrios divides herself between theater, television, the internet, and kitchens. She is an actress graduated from ESTC, has a postgraduate degree in Film Criticism and Pop Music and spent a season with the choreographer Anna Sánchez, in Barcelona. She has been a member of Teatro Praga since 2008. She was the friendliest nightclub concierge ever at Lux/Frágil. She is co-author and presenter of ARMÁRIO, the documentary series on Fashion, broadcast on RTP2 that in 2020 earned her the award for Best Entertainment Program from the Portuguese Society of Authors. She collaborates with Canal Q on shows such as Super Swing or Princesas e Doentes, always alongside André e. Teodósio. Joana is the author of two cookbooks: NHOM NHOM and O DA JOANA — and she has more on the way.

ModaLisboa Metaphysical

About Fast Talks

FAST TALKS will open the 58th Lisboa Fashion Week on march 10, at Factory Lisbon Amphitheater, at 4pm.

The program is composed by two formats – three Pitch Sessions and a Talk, which feature panels of experts in the areas of Innovation, Digital, Communication, Business and Sustainability, who will focus their interventions on the intersection between these powerful disciplines and Fashion. Introducing the geographies of Metaverse, Web3, Hyperconnection and Decentralization of Power and Information into the conversations of ModaLisboa – and what’s more, making it the inaugural moment of Fashion Week – is a symptomatic translation of Fashion’s fascination and enthusiasm for the Digital world and for the almost endless possibilities, both creative and business, for intellectual expansion. But it is also an unmistakable testament for the pressing need of change to a system where freedom, democracy and equality take precedence over everything else.

ModaLisboa