MODALISBOA INSIGHT proposes the debate FAST TALKS - FASHION AND EXPERIENCES, inviting four professionals with national and international recognition to describe the importance of their experience in the idealization and creation of fashion or fashion brands: Catherine da Silveira, Flávia Aranha, Julien da Costa and Miguel Bento, moderated by the creative Joana Barrios.
Catherine da Silveira has been living in Portugal for 20 years. She is currently teaching Luxury & Fashion Marketing and Brand Management at Nova School of Business & Economics, in Lisbon, amongst other academic responsibilities. She is also member of the Board of Ach Brito S.A (Claus Porto, Confiança, and Ach Brito).
She joined the University after 14 years of executive experience, mainly in the luxury sector within the L’Oreal Group in France, United States and Portugal.
Her areas of expertise include Luxury niche brand management and expansion, Luxury vs. Premium strategies, Brand identity and Co-creation.
She holds a PhD from Open University Business School (UK) and an M.A. from Institut d’Etudes Politiques de Paris (France).
Flávia Aranha was born in São Paulo, surrounded by strong women, nature and art. The daily dualities, the softness and crudeness in everything that exists, is what drives her creative process and her path as an entrepreneur.
She graduated in Fashion Design and has extensive experience in the field. In 2009 she opened her first atelier-shop in Vila Madalena in São Paulo. Natural dyeing is in the heart of the brand, leading to experimentations, travels and studies, translating all of her discoveries into color, texture and shape and to the difusion of an holistic vision about fashion in which human relations are prioritized and traditional knowledge is valued.
Miguel Bento is a London based set designer. Since graduating from Performance Design at Central Saint Martins in 2013, Bento has collaborated with renowned photographers and working with high end clients that include: Chanel, Nike, Mulberry, Hermes, Adidas, McQueen, Salvatore Ferragamo and others. His publications include Re-edition, British Vogue, Vogue Hommes Paris, US Vogue, Another Man, Dazed&Confused, Interview, i-D, Wallpaper* and many more.
In 2016 Miguel was awarded an honorable mention for Best Set Design by the British Fashion Council for the brutalist cork installation representing Portugal in the International Fashion Showcase at Somerset House in London.
Julien da Costa is a tv reporter living in Paris and has been covering fashion weeks for seven years. He works with the director Loïc Prigent, on several fashion tv shows on national TV such as “5 minutes de mode” on TMC and fashion documentaries such as: “Qu’est ce que la haute couture”, “Les dessins de Christian Dior”, “Le style des homes”, “Les dessins d’ Yves Saint Laurent” on Arte. He has also experience working on brand content for their Behind the scene videos like Chanel, Karl Lagerfeld or Fendi.
Joana Barrios is divided between theater, television, internet and kitchens. Graduated by ESTC, with a post-graduation on Film Critic and Pop Music. In 2009 she started working with the theater company, Teatro Praga.
Her love for writing can be followed at TRASHÉDIA, She is the author and presenter of ARMÁRIO, the documentary series about Fashion transmitted at RTP2. She is also co-author and co-host of Super Swing, on Canal Q, alongside André E. Teodósio.
Parallel to her career as an author and an actress, in 2017 she published a cookbook for children.
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"We believe in the idea of ecosystem, we live together in a relation of interdependence and that is why we speak of sustainability, based on its fundamental pillars: environmental, social, cultural and economic."
The proposal expressed by the Brazilian fashion designer Flávia Aranha, invited to participate in the FAST TALKS focused on the theme Fashion and Experiences, summarizes the global awareness that continues to be urgent to keep in discussion when talking about fashion. Because this debate allows us to exchange ideas, gather testimonies, intersect experiences and reflect on the challenges that creators, creatives and all the fashion interlocutors should aim to keep in order to understand the dynamics and the public in the future.
In this edition, MODALISBOA INSIGHT proposes the FAST TALKS - FASHION AND EXPERIENCES debate, inviting four industry practitioners with national and international recognition to describe the relevance of their experience in the design and creation of fashion or fashion brands. On the stage of the newly opened Carpintarias de São Lázaro, on March 7 at 6:00 p.m., Catherine da Silveira, Flávia Aranha, Julien da Costa and Miguel Bento will be moderated by the creative Joana Barrios.