MODALISBOA and APICCAPS presented the Portuguese Shoes exhibition, a tribute to the savoir-faire and quality of an industry which combines tradition and modernity.
In 2017, Portugal exported 83 million pairs of footwear, worth 1,965 million euros, a growth of 2.8% over the previous year currently reaching 152 countries on five continents.
In this exhibition, APICCAPS and ModaLisboa combined companies with dozens of years of experience in the market, specialized in the production of footwear with high added value shoes with a new generation of companies that distinguish themselves by creativity and the use of new materials.
The exhibition dedicated to Portuguese footwear was celebrated in a ludic and classic scenario: a carousel. This is how we presented the shoes of the Portuguese industry and the partnerships of national designers.
Awaytomars X Shoelutions
Kolovrat X Owl Flight
Luís Carvalho X Eureka
Nuno Gama X Eureka
Patrick de Pádua X Ambitious
Antonio A Handmade Story
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MODAPORTUGAL showed itself to the public of ModaLisboa | Lisboa Fashion Week with an installation combining fashion, technology, sustainability, future, lifestyle, art and design through examples of industrial production and national creativity, exploring and enhancing the relationship between the textile and clothing industry, brands and designers.
The Showcase MODAPORTUGAL aimed to provide a visual and tactile experience on the fashion proposals signed by some young, yet promising, Portuguese brands as well as new designers participating at MODALISBOA.
The installation was powered by fabrics4fashion.com, the biggest fabrics library in the world featuring around 7.500 references available for orders above one meter. It also served as a launch and distribution venue for issue number 21 of Prinçipal MODAPORTUGAL’s magazine that has been revealing, internationally, the Portuguese fashion industry by creating new bridges and encouraging the expansion of the network of professionals.
Ernest W. Baker
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Portuguese jewellery is shaped by the art and talent of the craftsmen, that inherit the know-how passed through generations and add a personal imprint of innovation and creativity. Shapers 4.0 showed the faces and hands of those who make our jewels. Masters of technique, that preserve tradition, projecting Portuguese Jewellery into the future. A multisensorial experience that transported the visitor to the traditional jewellery workshops, through sensations, sounds and interactions.
Promoted by AORP – Portuguese Jewellery and Watchmaking Association, the intervention showcased at ModaLisboa aimed to express how Portuguese Jewellery is renewing and promoting itself in the global and digital market.
To Fátima Santos, Secretary-General of the Association, “In a world shaped by the technology and globalization, Portuguese jewellery offers the authenticity and unique- ness of the handcraft work and methods. In this intersection, we can address the luxury market that craves for exclusivity and customization and also offer different concepts to distinct segments, from mass to niche markets, achieving scale through the digital economy”.
AORP’s mission is to promote Portuguese jewellery worldwide, supporting companies’ development and projection in the global market.