In 2022, APICCAPS pays homage to the works and the main artists of the Portuguese painting scene that symbolize what distinguishes us as a country, civilization and a collective personality. It is what makes us unique in a world ever more open, diverse and globalized.
If in 2021, amidst the global pandemic, the Portuguese shoes made a eulogy for the poetry of the the bodies of models and dancers, as a token of strength and gracefulness, resilience and liberty, wondering “can the industry be artform?”, this year, carrying on the mission, APICCAPS reinforces the premise that the industry can be an ally of artists, creating singular moments and objects of desire.
Therefore, it has elected six Portuguese painters of reference (Amadeo de Souza Cardoso, Almada Negreiros, Eduardo Afonso Viana, José Malhoa, Júlio Pomar and Paula Rego) and two of the most talented actors today, Albano Jerónimo and Anabela Moreira, to act some of the selected artists most emblematic works.
Under the lens of Frederico Martins, this photographic interpretation seeks to capture the essence of these works, paying tribute to the Portuguese tradition and soul, which differentiates us and – why not say it? – unite us and makes us proud.
There is always magic in knowing how to do very well, with an author regard, in selecting the best materials, features, details and charms; made with care, time and dedication that lasts for generations. As in painting or cinema, music, dance, theatre, fashion, the footwear sector (within fashion) is an artform of Portuguese tradition, but also of modernity, because it is alive and throbbing, and it walks with us every day.
Can the art and tradition of a country be worn by your feet?
More than praising national talent and portraying an identity, these campaigns aim to open a door to the outside world. At their core, they intend to value the heritage of the past, and what we do best, to make our quality and beauty appreciated by everyone. In an increasingly fast and unstable world, by intersecting with other talents and cultures, we intend to be an example of something that charms, continues, and lasts, but is always improving towards the future.
"Nothing is lost, everything is transformed."
The famous phrase of the French chemist Lavoisier takes on a whole new significance in this day and age. The need for a transformational change in the fashion industry is beginning to be embraced by many players who are taking on the challenge of sustainability as the standard of their daily operations.
The latest issue of MODAPORTUGAL Prinçipal reveals the path taken by the Valérius Group in raising awareness and educating for a fashion industry that is intended to be more circular, clean and sustainable, without ever compromising the quality, know-how, flexibility and innovation already intrinsic to the "made in Portugal" label.
A reflection on the future that will quickly become the present.
AORP returns to Lisboa Fashion Week with an exhibition that combines its latest campaign with a capsule collection that is a fusion of talents. On Floor 1 of Factory Lisbon, we cross oceans together.
The Travessia campaign was born of the ambition of assertingPortuguese jewellery internationally, crossing the bridge that separates our essence and tradition from the need for adaptation and innovation within the scope of the new dynamics of the global market.
Travessia is reproduced through a video mapping that shows the process of creating a jewel, in which nature, the human figure, and technology are intertwined in perfect symbiosis.
The Crossings exhibition appears as a materialization of Travessia. 5 factories were challenged by AORP to create a piece of jewellery, in co-creation with a figure linked to art, sport, and culture.
Inspired by the Sea as the guiding thread of Travessia, this collection will be the result of a co-creation between each industrialist and a prominent Portuguese personality in the areas of art, culture, and sport. They are Jéssica Pina, singer, and trumpeter, together with Tavares 1922; Gustavo Ribeiro, skater, together with Mesh; Gaspar Varela, guitarist, with Farilu; Blaya, musical artist, in partnership with Juliana Bezerra Jewellery; Rafael Morais, actor, as partner selected by Magajoias.
This action is part of the project to internationalize the jewellery sector promoted by AORP and financed by Portugal 2020, within the scope of the Competitiveness and Internationalization Operational Program, with funds from the European Regional Development Fund.
ModaLisboa METAPHYSICAL and CABANAmad present EGO SELFIE HOTEL WITH SOUNDBATH, an immersive artistic experience open to the public from March 10th to 13th, at Factory Lisbon.
Talking about selfie is talking about ego. If we didn't photograph it, it didn't happen; if we didn't photograph ourselves, we weren't there. The digital presence is the proof, the invoice of the physical presence: it is what gives us credit in the community, what positions us, portrays us and validates us.
But for this digital and communal narcissism to exist, it (still) needs a physical attendance. This is the basis of the Lisboa Fashion Week’s main theme and it is also the core of EGO SELFIE HOTEL WITH SOUNDBATH, built in partnership with CABANAmad and curated by Antonio Lettieri: a space with installations by artists and ModaLisboa Designers, each one designed to be lived physically and meta. The works are built to be photographed and shared with #egoselfiehotel, so that the room achieves its hybrid purpose — with these shares, a digital mural will be built on the Instagram account created for the event — and will be signed by Atelier Contencioso, Giovanni De Francesco, Alessandro Di Giampietro, BÉHEN (project promoted by Regional Secretariat for Youth, Professional Qualification and Employment” e “Azores Crafts and Design Center”), Daniele Giannetti, Anna Grenman, Lidija Kolovrat and Marta Pombo.
If the selfie is the product that represents the transition from contemporary culture to a digitization of identity, EGO SELFIE HOTEL WITH SOUNDBATH, with selfie rooms and even a performance — Sound Bath, a kaleidoscope of sounds whose schedules will be announced soon — is a celebration, an incubator of thought and a criticism that does not take itself too seriously to this form of double life that is becoming more and more one.
MODALISBOA IN COLLABORATION WITH CABANAMAD PRESENTS EGO SELFIE HOTEL WITH SOUNDBATH
10 - 13 MAR 22
FACTORY LISBON at HCB
Free entry subject to registration.
Giovanni de Francesco
Plaster and Pigment
17 X 20 X 10 cm