Just like art, fashion can be used to express ideals, attitude and personality. Nowadays, women use fashion as a way of acting, escaping from society standards and assuming their own identity. Fashion gives power and strength to women, reflects the decades evolution by leaving behind gender roles and the false idea that women compete with each other. There isn't a body, a style or a predefined beauty pattern, but the authenticity of each woman.
Fashion goes beyond looks and shows values, attitudes and unique personalities. Women´s empowerment has came as freedom! Every woman is unique, so the clothes she wears must be as well. Having this idea in mind, the Portuguese brand BUZINA has born in 2016 to dress all women who loves exclusive, different and versatile pieces on their wardrobe.
Fashion as symbolism. Clothing as a support of respect. Dresses that are gestures, dresses that tell a narrative of their own. The woman in her maximum role, in her multiple refuges, in her most hidden desires. The princess who just wanted to be confused in the crowd, an icon that influences the female role to this day, a chameleon who wears the colors of sisterhood. Diana, Princess of Wales, was anything but a follower – she wore her own rules. She used style as a way of reflecting on her experiences, her comforts and discomforts, choosing each detail carefully as a message tool. From three pieces to a wardrobe that deeply struck pop culture and put it in control, the 'people's princess' appears as a beacon of a new Buzina collection and a generation that follows in her footsteps, always one step behind.
“Whatever I wear, I will be criticized, so I might as well wear what I want.”