A master's degree in London and a long trip through India planted an ever-growing skein of ideas in Joana Duarte's mind. The fashion designer was then lost in distant lands of dreams, slowly entangling herself in a love affair with untold stories. Songs sung by characters from the most diverse corners of the world, adventures narrated by fabrics that traverse the globe, and even chronicles adorned with crystals, saris, doilies and all kinds of embroideries. Out of these treasures found in her grandmother's chest or in flea markets and antique shops, Joana creates fashion for this day and age. But she doesn't do it alone: a banner of the connection of women through textiles, BÉHEN collaborates with small communities of woman artisans to give the rags of yore a second life. Thus is spun the romantic tale between the brand and the fashion that favours time, skill, beauty and durability. And from there sprout the seeds for a richer, more ethical and more sustainable world too.
MAYBE I'LL WRITE YOU
An ode to childhood and the growing pain called love, embroidered with Swarovski crystals, drop by drop like tears of happiness by real fairies. The celebration of love, the fight of child marriage. Maybe I'll write to you, because sometimes one doesn’t feel like it.
Wedding dresses that wanted to be something else, in partnership with Humana and Aga Khan Foundation. Princess feet covered by left over magic from the production using old Seaside shoes and plates that wanted to speak, immortalized by RAF s know-how, disguised as a fairy godmother.
White, rose, red, blue and yellow.
Antique textiles, bedcovers and table cloths.