João Magalhães was born in 1988 and grew up between London and Lisbon. Early in his life, he shown great interest in the arts, which led him to study architecture and to specialized in fashion, exploring form and construction in his creations. In 2014 he created Morecco, which started as an accessory brand, but the evolution of the concept led to ModaLisboa a year later, with the first complete ready-to-wear collection for the fall/winter 16/17.
The designer explores an aesthetic universe marked by androgyny, the materials’ requirements and cut, by handmade techniques, from knitwear to hand embroidery.
In March 2019, João Magalhães signs the first collection in his own name. His pieces continue to detach themselves from gender and age constraints, they are free of categorizations, but the designer is now exploring a new conceptuality, closer to what he envisions for one’s today wardrobe.
For the first collection that João Magalhães signs in his own name, the designer found inspiration in 'A Thermodynamic Imaginary', a showcase of aerial structures by Tomas Saraceno. The metal sculptures and light of the installations which defied gravity, influenced the designer, who sought to recreate these references in shapes, materials, textures and three-dimensional embroidery.
To this inspiration, João Magalhães adds the geometry and industrial universe of Russian Constructivism. The patterns and ruffles are withdrawn from photographs that the designer took in Japan, printed on fabric, and which reflect the colors and lines of the city.
The minimalismo and austerity of the collection are interrupted by skateboarding and counterculture – this is what gives balance to the concept and injects life into it. This is the imaginary of João Magalhães for the next fall/winter.