IMAUVE is a fashion brand designed for the contemporary woman, founded in Lisbon in 2016, under Inês de Oliveira's creative direction. The concept behind the brand lies in a practical yet sophisticated minimalism with a feminine appeal. It comes to life through comfortable high-end materials from natural sources, relaxed silhouettes and soft surfaces. IMAUVE is all about a luxuriant ease and timeless simplicity, focused on beautiful essential pieces for the modern wardrobe.
Designed & made in Portugal, the brand sells online through its own online shop (imauve.com) and is stocked at luxury multi-brand stores in Portugal and France.
IMAUVE had its runway debut at ModaLisboa - Lisboa Fashion Week, in October 2017.
Inês de Oliveira, founder and creative director of IMAUVE, has a master's in Fashion Design by Faculdade de Arquitectura de Lisboa. She co-founded her first company at the age of 17. She has a Portuguese Patent on the field of Textile Nanotechnology; worked in graphic design, digital marketing and styling for several companies. As a fashion designer, Inês developed collections at the design teams of Portuguese brands. She then went to London, where she took short courses at the prestigious Central Saint Martins and later at the London College of Fashion. Inês lives and runs her company in Lisbon, Portugal.
Only when we abandon the concept of superficial, disposable fashion, will we witness the pure forms and artistic feelings that embrace the body.
Through this collection, Imauve rejects concepts of the past and suggests the urge to slow down. A quest for meaning. Reduction to the extreme. Malevich’s abstraction as a vehicle to explore ideas and emotions. Introducing our own pace, liberated as non-seasonal and embodied through timeless, genuine pieces.
Slower, not so fast. Stories, not seasons.
Conscious, meaningful and with "the primacy of pure artistic feeling”.
Rectangular, triangular (evasé), long.
White, black, red, navy, yellow, beige, pale pink, rose taupe.
Cotton, silk, wool, faux fur, cupro and lyocell (80% of the collection was made out of reused materials from previous collections and stock fabrics from local factories).