Federico Protto is a fashion designer and artist living and working in Budapest, Hungary, and Vienna, Austria. His oeuvre consists of a combination of various alternative presentation methods combining fashion design, art, styling, costume design, music performances, theory, and interdisciplinary projects.
Thus his vision is a symbiosis between all different aspects of creative freedom, rejecting the conventional processes of the fashion industry and stepping into all the fields of the spectrum, he strengthens the bond between the Dasein as young fashion designers in the 21st century and reality.
Federico Protto graduated from University of Applied Arts, Vienna, in 2017, under the professorship of Hussein Chalayan and Bernhard Willhelm.
He worked for Michael Sontag, Berlin, Hildur Yeoman, Iceland and Marques’Almeida, London.
In 2019, when the cyberspace is revolutionizing against every known conviction, also clothing acts almost like Artificial Intelligence (1). Thus questions like ‘What do we need and how do we want to live?’ lead directly to asking ‘What do they (the garments) need and how do they wanna live?’. These questions become essential and necessary to recontextualize.
What use is it to create jet another collection inspired by XY to be sold at YZ? The life as a young designer is by far more complex than that and most of the time reality scratches on our existential needs!
“Muses” is my first work going the furthest away from conventions, neglecting the picture of how designers should form their work and concepts. This is my personal attempt to create a series of figures, driven by base interests and ideas of mine like my Hispanic heritage and a mix of main influences from my adolescence, but wading towards the greater goal of an oscillating network.
This network revolves around collaborations in the performing arts field (for instance Agnes Varnai, Budapest; Stefan Cantante, Vienna; and Urska Preis, Ljubljana). The network also knocks on the dusty door of the neverending issue on “Fashion VS Costume”.
(1) after Andre Reiner Törner