Founded in 2015, AWAYTOMARS has been wildly successful in its mission to build an international community of creative talents. AWAYTOMARS puts the power to create in people’s hands; a movement for a new global aesthetic, where there is no I, only We. The online platform is available for a constant exchange of ideas and the possibilities for contributions to the creative industry are endless.
It starts with the idea, posted on the co-creation forum, getting the oxygen it deserves. The good ones get noticed, discussed, mulled over. Clever minds add their own slant and expertise. The design is honed and shaped, polished and finessed until it’s ready. AWAYTOMARS creates the prototype and manufacture the final piece in just the right amount. All the people who had a hand in its creation are rewarded.
AWAYTOMARS are the biggest fashion collection in the world and through co-creation, they reflect the coming together of multiple cultures in one brand.
Sustainability has always been one of the pillars of AWAYTOMARS. From the creative process, which encompasses a diverse network of creative talents to the use of technology, our mission is to think of creation as a contributory rather than a wasteful mechanism.
The Fall/Winter 19/20 collection was co-created with clothing sent by AWAYTOMARS members, consumers and partner brands. The collection is a critical analysis of consumption and overproduction and has as its main objective the non-production and the re-evaluation, re-design and recycling of pieces of clothing discarded by their previous users.