BÉHEN showcased in March 2020 at ModaLisboa. Since then, the brand has been looking for antique textiles all over Portugal. For the project, there are two primary values: reducing environmental impact through up-cycling, a practice for which the brand has become recognized, but also the social impact, through the search for the people who still hold the old knowledge. Today, BÉHEN joins forces with local authorities in the fight against the disappearance of textile crafts in a mission that goes far beyond fashion, and which was only possible to build thanks to the close relationship of the designer, Joana Duarte, with the embroidery and weaving practiced in the different generations of her family. In November 2021, BÉHEN opened their first studio/store in the heart of Lisbon, with the 1st Women's Entrepreneurship Award (AWE), awarded by the U.S. Embassy in Portugal.
I WANT YOU SO BAD
In the treasure, love. In love, desire. "I want you so bad" focuses on the ardent discovery of post-innocence. Intertwine in fairy tales to discover the world in images of smell and warm wind. Like a treasure, like a love, like a wish, it is a golden story that carries the sounds of all the legends. "I want you so bad" is the fire that only dreams can ignite, lying in rich textures of tapestries, experiencing the limits of the possible, such as marbling made in partnership with the Ricardo Espírito Santo Foundation and accessories that are born from CEAGAGÊ's passion.
"I Want You so Bad" is marked by bordeaux tones, details in black, gold, hints of green and blue without ever leaving the eternal pink.
Materials from all over the world, Portuguese bed covers but also from Macau, velvet carpets used as flying carpets and natural silks from French palaces.