Founded in 2015, AWAYTOMARS has been wildly successful in its mission to build an international community of creative talents. AWAYTOMARS puts the power to create in people’s hands; a movement for a new global aesthetic, where there is no I, only We. The online platform is available for a constant exchange of ideas and the possibilities for contributions to the creative industry are endless.
It starts with the idea, posted on the co-creation forum, getting the oxygen it deserves. The good ones get noticed, discussed, mulled over. Clever minds add their own slant and expertise. The design is honed and shaped, polished and finessed until it’s ready. AWAYTOMARS creates the prototype and manufacture the final piece in just the right amount. All the people who had a hand in its creation are rewarded.
AWAYTOMARS are the biggest fashion collection in the world and through co-creation, they reflect the coming together of multiple cultures in one brand.
"Every run has a purpose. Start the run.
Start it sad. Start it angry, scared, frustrated, confused, tired, beaten down, breaking, broken.
Start it empty.
Start it full of doubts.
We run to remember and we run to forget.
We run with our weaknesses.
We run to leave behind our weaknesses.
We run with strengths we have.
We run to find strengths we know are out there.
We run to discover the powers we never knew were inside us.
Because we’re not finished when we stop running.
We’re finished when we stop starting."
AWAYTOMARS are not presenting a collection, but a feeling. An emotion, several emotions. A fashion film about strength, distance, longing. A film about personality. And Community.