João Magalhães (1988) grew up between London and Lisbon. Early in his life, he shown great interest in the arts, which led him to study architecture and to specialized in fashion, exploring form and construction in his creations. In 2014 he created Morecco, which started as an accessory brand, but the evolution of the concept led to ModaLisboa a year later, with the first complete ready-to-wear collection for the fall/winter 16/17.
João Magalhães explores an aesthetic universe marked by androgyny, the materials’ requirements and cut, by handmade techniques, from knitwear to hand embroidery.
In March 2019, he signed the first collection in his own name. His pieces continue to detach themselves from gender and age constraints, they are free of categorizations, but the designer is now exploring a new conceptuality, closer to what he envisions for one’s today wardrobe.
What separates man, nature and machine? What unites them? This collection builds on the issues raised by Chinese artist AAA Jiao, who explores robotic communication and the personification of the machine at the AAAJIAO: User, Love, High Frequency Trading exhibition at the Leo Xu Projects gallery in Shanghai in 2018.
This first reference gains dimension with the clues written by Donna Haraway in Cyborg Manifesto (1985), an essay defending the idea of the dissolution of boundaries between man, nature and machine. It is projected to join the three elements in one, in a networked society, with more empathy, to create a constant connection and give us new possibilities by redefining the concepts of sexuality, work and communication.
The roles associated with gender are questioned. Frills and silhouettes linked to women's clothing are deconstructed. Technology is viewed with new optimism and takes shape in the patterned materials developed in collaboration with digital artist Guilherme Curado.
Bright materials such as vinyl and silicone balance the lightness of organza and silk chiffon, reinforcing the idea of dialogue between the natural world and man made. An interesting contrast is made between the 90's minimalism - from the slip dress to Carolyne Besset-Kennedy's immaculate aesthetic universe - to the extravagance of the possibilities of the virtual world.
Prints: Guilherme Curado
Jewelery: Juliana Bezerra
Swimwear: Studio Areia