IMAUVE is a fashion brand designed for the contemporary woman, founded in Lisbon in 2016, under Inês de Oliveira's creative direction. The concept behind the brand lies in a practical yet sophisticated minimalism with a feminine appeal. It comes to life through comfortable high-end materials from natural sources, relaxed silhouettes and soft surfaces. IMAUVE is all about a luxuriant ease and timeless simplicity, focused on beautiful essential pieces for the modern wardrobe.
Designed & made in Portugal, the brand sells online through its own online shop (imauve.com) and is stocked at luxury multi-brand stores in Portugal and France.
IMAUVE had its runway debut at ModaLisboa - Lisboa Fashion Week, in October 2017.
Inês de Oliveira, founder and creative director of IMAUVE, has a master's in Fashion Design by Faculdade de Arquitectura de Lisboa. She co-founded her first company at the age of 17. She has a Portuguese Patent on the field of Textile Nanotechnology; worked in graphic design, digital marketing and styling for several companies. As a fashion designer, Inês developed collections at the design teams of Portuguese brands. She then went to London, where she took short courses at the prestigious Central Saint Martins and later at the London College of Fashion. Inês lives and runs her company in Lisbon, Portugal.
IMAUVE shows, for the first time, a seasonless collection that spans two stories, two distinct lines of thought, intertwined by colour. Story 0 is at the cornerstone. A capsule of quality comfortable essentials for the everyday look. The basis of a cohesive wardrobe, more conscious, affordable and adaptable. This capsule deepens as it integrates Story 1, inspired by Luis Barragan’s house studio (Mexico), a masterpiece of the modern movement that merges traditional and vernacular elements, as well as diverse philosophical and artistic currents throughout time, into a new synthesis.
Mexican pink, gold yellow, lime green, salamander, ivory, beige, cinnamon, charcoal black.
Tencel (lyocell fiber produced by environmentally responsible processes from the sustainably sourced natural raw material wood), cotton, viscose, silk.