Decenio Mediterrano is a classic brand in the modern sense of the word. Establishing a bridge between contemporary design and textile innovation, the brand presents itself as the marriage of technology with tradition. Decenio believes the classic is created not only in the roots but also in the future. That’s why each piece is designed to last a lifetime and work throughout the seasons. This mindset requires a process of reinvention and constant adaptation. This has made it expert in experimentation through unique collections, and with a different approach to the norm. In this sense, Decenio decided to work with Alexandra Moura, because collaboration is part of the secret of innovation and the creativity is contagious. Starting from references in its archives, Decenio provided a canvas for the designer to apply her contemporary view of them, the result of which will be in turn the canvas for its future, in a cyclical process of development.
The concept of the SS20 #DECENIOALEXANDRAMOURA collection rests on the DECENIO brand pillars, from Mediterranean references to classicism. It was worked out the deconstruction and the conceptual, the reinterpretation of classic pieces, the fusion of romantic with sport, classic with urban, sophistication and underground. Alexandra Moura with her DNA interprets all these codes and brings a new language to the collection. Classic blazers were deconstructed and the loose silhouette turns into an oversized fit. Some dresses are worked on the bust, playing with raw materials and volumes. The deconstruction of the sailors' stripes is also present. The opposites between fluid and structured help a contemporary silhouette.
The fabrics were carefully chosen from DECENIO's estate. For Alexandra Moura, the new DECENIO should come from something that is part of the history of the brand. To these fabrics was added a technological fabric that helps in building the urban and contemporary side.
For this collection was created a print from an original photo by Alexandra Moura, the image conveys a conceptual charge leading the sensations of the viewer to a moment of light, sea, beach, modernity, blue, sport, conceptuality, commonplace, tranquility and sophistication. To this image was added the logo in a deconstructed and "broken" way.
From the repetition of this image, was built a pattern present in several pieces of the collection.
Blue, orange, black and beige.
Classic DECENIO materials and technological fabric.