Sofija Urumović is a 27-year old designer from Slovenia that believes fashion is one of the most powerful and universal languages in the world. As an MA Textile and Fashion Design graduate of University of Ljubljana and Swedish School of Textiles, she gained valuable experience at some of the most prominent names in the industry. Urumović’s work has won numerous prizes and has attracted international media attention with the collections being featured in Vogue, ELLE and other major fashion publications. Her collections have been shown at Ljubljana, Stockholm, London, Belgrade and Berlin Fashion Week.
Urumović’s aesthetics certainly reflects her interest in pattern construction, manipulation and shape design, but is also largely influenced by graphic inspirations and her personal interpretation of everyday life and intimate memories, hopes, fears, past, present and future. Balancing between playfulness, subtle sophistication and nonchalance, her vision stands clear: feminine, wearable and comfortable clothing with a twist in details, focused on experimenting with shapes and materials in a seemingly naïve manner.
The main idea of the FW 2020/21 collection is self-cultivation as a form of further artistic development by using her own archive and restriction as a core of the design method. This collection explores the potential of familiar forms by cutting them in order to reinvent their shape and examine the possibilities of new expressions. The idea is not to exercise a way of sketching, but a way of cutting fabric. Being hugely intrigued by the relation of 2D pattern cutting and 3D human body, a big part of the design process focuses on pattern construction and manipulation.