Sofija UrumovićUnited Fashion

THE DESIGNER
Sofija Urumović is a 27-year old designer from Slovenia that believes fashion is one of the most powerful and universal languages in the world. As an MA Textile and Fashion Design graduate of University of Ljubljana and Swedish School of Textiles, she gained valuable experience at some of the most prominent names in the industry. Urumović’s work has won numerous prizes and has attracted international media attention with the collections being featured in Vogue, ELLE and other major fashion publications. Her collections have been shown at Ljubljana, Stockholm, London, Belgrade and Berlin Fashion Week.

THE BRAND
Urumović’s aesthetics certainly reflects her interest in pattern construction, manipulation and shape design, but is also largely influenced by graphic inspirations and her personal interpretation of everyday life and intimate memories, hopes, fears, past, present and future. Balancing between playfulness, subtle sophistication and nonchalance, her vision stands clear: feminine, wearable and comfortable clothing with a twist in details, focused on experimenting with shapes and materials in a seemingly naïve manner.