Federico Protto is a fashion designer and artist living and working in Budapest, Hungary, and Vienna, Austria. His oeuvre consists of a combination of various alternative presentation methods combining fashion design, art, styling, costume design, music performances, theory, and interdisciplinary projects.
Thus his vision is a symbiosis between all different aspects of creative freedom, rejecting the conventional processes of the fashion industry and stepping into all the fields of the spectrum, he strengthens the bond between the Dasein as young fashion designers in the 21st century and reality.
Federico Protto graduated from University of Applied Arts, Vienna, in 2017, under the professorship of Hussein Chalayan and Bernhard Willhelm.
He worked for Michael Sontag, Berlin, Hildur Yeoman, Iceland and Marques’Almeida, London.
by Federico Protto in collaboration with Aleks Borys
“I wrote a poem during my winter period in the south of Spain, on one of my daily walks along the beach. The night before there was a tremendous storm rampaging the coast. The storm gave us millions of tiny, tiny white shells. And an insanely immense amount of waste: nets, plastic, glass, bottles, wood, toys, straws, paper, textile. There was this paradox situation: anger about this complete failure and disrespect towards nature and fascination for the ugly, this zone things meet and create friction. Suddenly I thought of hanging out with Klaus Nomi, listening to a sweet tiny melody and being like, oh yeah this is sweet. There are waves and steps on sand. Crisp. This story is one of cycles of creation, destruction, unity & willpower of healing, and of change. And: togetherness.” May 2020.
The clothes used in the video are part of a collection created during the first lockdown using only materials from the Designer’s personal storage.