Show 09 Mar 2019 at 22:30
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Ernest W. Baker, the co-founder’s Grandfather, and an early Detroit ad man, serves as a muse for the brand’s identity. With a sense of nostalgia, an intention is made to reinterpret classic garments that feel as if they were taken from Ernest’s closet.
Established by designers Reid Baker and Inês Amorim, of the United States and Portugal, the collections blend their cultural infuences between European elegance and an American rawness.
Sharing experience working for designers Haider Ackermann, Yang Li and Wooyoungmi.
The label was recently shortlisted for the 2018 edition LVMH prize.
Detroit 1970-1980, a decade in which the city was seen both at its best and worst, yet continued to endure. These ten years in Detroit and the lives that passed through the city were inspiration for the label’s Fall/Winter 19/20 collection.
Researching Detroit from the 70s and the authentic spirit of the city, brought the designers to the prolific work of Dave Jordano. A Detroit native photographer, whose work documented the ins and outs of the city’s life throughout the 70’s.
A glimpse into the various subcultures of Detroit brings inspiration for the seasons lookbook, providing a rich cast of characters representative of the eccentric Detroit locals.
Blending classicness with a post industrial feeling, the collection is defined on these two contradictory elements. Contrasting blue collar details with a soft edge, or vice versa, seen in garments such as silk carpenter trousers, denim blazers and virgin wool trucker jackets.
The collection once again takes reference to the co-designers grandfather and 92 year old muse, Ernest W. Baker. A company brochure was inspiration for the seasons print, as 12 portraits are listed under the headline “1973 E.W. Baker Advertising, Employee’s of the Month.” Both playing off a kitsch American tradition and paying homage to the real people and workers of Detroit, brings the collection full circle.
Photos: Vladimir Kaminetsky
© Vladimir Kaminetsky