Aleksandar Protic was born in Belgrade, Serbia. In 1998, he graduated from Applied Arts Academy in Belgrade, in Fashion Design and Costumes. In the same year he enrolled at Royal Academy of Fine Arts in Antwerp, Belgium, to specialized in Fashion Design. While in Belgrade, he was awarded with the “Belgrade Fashion Statue” in the category of “The Most Promising Designer in Fashion”. In the same year he presented his graduate collection at Belgrade Fashion Week.
In 1999, he moved to Lisbon, Portugal, where he later opened his own shop and started his label Aleksandar Protic. He presents his collections at ModaLisboa - Lisboa Fashion Week since 2001.
In 2010, he was selected by Maison de la Creation to represent Portugal in the project Cité Euroméditerranéenne de La Mode that culminated with an exhibition in Marseille, European Capital of Culture in July 2013.
Besides his work as fashion designer, he collaborates as costume designer for theatre and contemporary dance.
Aleksandar Protic’s work is based on exploring forms through sculpting and draping, combining structured and soft forms that often create dramatic, wearable garments. He usually finds his inspiration in art, music and in the world that surrounds him.